Launches Sendt, Partners with 1% for the Planet
Paradise, CA June 19, 2012

Paradise business is excited to announce the launch of their in-house brand, Sendt. One percent of proceeds from Sendt sales will be donated annually to local nonprofits that partner with 1% for the Planet. The name Sendt originates from combining last name of founder Nathan Arendt and his wife's (Amy) maiden name Searson. The two enjoy the outdoors and wanted to support north state and butte county environmental causes. offers hundreds of computer and audio/video cables for purchase online through Amazon,, eBay and their own website.

Initially, the Sendt name will be found on Notebook Locks, a hot seller for the group. By the end of summer, they intend on having their name on the likes of USB printer and extension cables, repeaters and microphone cables.

Like the Chico, CA based company Klean Kanteen, recently partnered with 1% for the Planet to strengthen their commitment to creating a healthy planet.

1% for the Planet is a growing global movement of over 1,380 member companies in 43 countries that donate 1% of their sales to environmental organizations worldwide.

Information about the organization can be found at: or

All Sendt products will be available for purchase through ecommerce giant, ( and at