September 19, 2013 will officially mark and celebrate its entrance into the Paradise business community with a Ribbon Cutting this Thursday evening 5:30pm.

The internet retailer moved to Paradise in 2006 and specializes in selling a variety of cables online- home theater, musical, audio, video, and computer cables. Over 1000 products are offered for sale on their website.

Although they have earned Top-Seller status on eBay, the bulk of their business comes from being a 3rd-party seller on

Started in an apartment bedroom closet by savvy techie Nathan Arendt, he moved the business out of the Los Angeles area to escape rising housing costs. His family investigated several towns all over the state of California and all agreed on Paradise because they loved the trees and neighboring Chico.

Since the move, the online retailer has managed to grow significantly. Nathan hired the first employee in 2007. now employs 10 and plans to add 2 to its team in 2014. The team is comprised of a unique mix of individuals whose hobbies include music, gaming, and coding.

In 2012, became a member of 1% for the Planet. An avid hiker, Nathan wanted to join 1% for the Planet to form partnerships designed to keep the environment healthy. He wanted to help preserve the natural beauty of Northern California. 1% of all sales generated from Sendt® products- an exclusive brand- are donated to local organizations every year.

Founded in 2002, 1% for the Planet has grown into a global movement of more than 1200 member companies in 48 countries, all donating at least 1% of annual sales to sustainability initiatives.

The team is currently scouting out a larger warehouse space to call home. They currently occupy a 2000 s.f. building off of Forest Service Road. Room for offices, pallets, incoming inventory and area to create shipments are becoming sparse.